Natasha Ullah and Lilly Barton, founders of The Reframe SCROLL

We elevate your health and energy to match your ambition by addressing the behavioural and biological factors that drive it.

This focus on investigating behaviour and biology together is the distinguishing feature of The Reframe.

Founded by Tash Ullah (Executive Coach & NLP Practitioner) and Lilly Barton (Biomedicine Practitioner, Nutritional Therapist & Naturopath), The Reframe’s work grew from one shared observation: understanding how people think alongside how their body functions is one of the most effective ways to address life and leadership challenges and maintain a competitive advantage over the long term.

Start with a conversation How we work
Natasha Ullah and Lilly Barton, founders of The Reframe
Behaviour + Biology

Behaviour and biology are more intertwined than most people realise.

What we often see is clients who have undergone years of sustained pressure, which can deplete nutrients, impair cognitive function and increase anxiety. Left unexamined, this feeling can calcify into a belief, for instance: “I am an anxious person.”

The Reframe doesn’t just stress-test the thinking here, it investigates the root cause through a combination of executive coaching, functional testing, and nutrition.

Most high performers are under-supported.

A dysregulated nervous system, gut imbalances, hormone and nutrient status have long been treated as luxury investigations. Yet they are the baseline. You wouldn’t take a bicycle with a flat tyre on a 10-mile ride, yet that’s exactly what many leaders are doing to their bodies every day.

The Reframe is for you if:

01

You perform at a high level and pay for it privately, in energy, sleep, patience, and presence.

02

You have tried the linear fixes, the supplement, the app, the guided meditation. Each addressed a symptom. None of these reached the root.

03

You’re balancing working hard and being a parent and finding that you’re lacking in vitality, and it simply does not feel as though you are living a full life.

04

You carry the full weight of a company's decisions and your output has quietly become the business's ceiling.

05

You lead a team whose collective energy, clarity and communication patterns determine what the organisation can actually deliver.

If you recognise yourself here, then let’s have a conversation.

Start here
The Reframe Approach

Looking at your whole performance system

Where most coaching works on performance through the mind, The Reframe looks at the full Performance Cycle and targets the areas that need most work:

Thinking→Stress response→Behaviour→Biochemistry→Performance

The power is in the conversation.

We believe the future of all improvement industries, from health to therapy and fitness, is collaboration. Boxed-off specialists who don’t communicate about their clients simply get poorer results.

How it works
01

Coaching assessment

A 90 minute coaching session 1:1 with Tash exploring your current challenges, thinking patterns and stress responses. It is an honest look at what your work and life are asking of you, where your capacity is compressing, and the beliefs and habits that may be keeping you stuck.

02

Functional health assessment

A meticulous 90 minute Biomedical intake with Lilly covering symptoms, energy, sleep, digestion and stress: a granular read on how your core systems are functioning day to day. Your health history, diet and lifestyle are reviewed alongside any previous results, so that testing can be pinpointed and prioritised around your body and your symptoms. The functional tests most relevant to you are then discussed and agreed together, ready for stage 04.

03

Joint investigation

Where The Reframe is unique. Tash and Lilly combine their expertise to pinpoint where the thinking–behaviour–biochemistry cycle is breaking down, and which is driving which. You get two specialists cross-referencing what they have heard, rather than two separate opinions.

04

Functional testing (where indicated)

Testing is only recommended where it will change what we do. Depending on your symptoms, this can include, but is not limited to:

Blood panels

Nutrient levels, inflammation, blood sugar regulation, thyroid and iron status

Methylation profile

How well the body produces and uses its key methyl donors (SAM, SAH, homocysteine)

Hormones

Dried urine, saliva and blood panels mapping stress hormones, sex hormones and daily cortisol rhythm

Nutrient status

Magnesium, B vitamins, zinc, vitamin D, omega-3 and more

Metabolomix

Oxidative stress, mitochondrial function, methylation, clearance pathways and nutrient needs

Gut health

Digestion, microbiome balance and inflammation

Lifecode Gx

Inherited tendencies across methylation, neurotransmitters, hormones and nutrient needs, addressed through personalised nutrition and lifestyle change

05

One bespoke programme of coaching and nutritional support

One integrated plan: coaching that shifts the fixed views driving stress, alongside targeted nutrition and lifestyle interventions drawn from your results. Every part of the plan is explained, so you know why it is there and how it fits around a full working life.

06

Ongoing delivery

Coaching and nutritional support run in parallel, adjusted as you evolve, with further testing where useful. You have support between sessions, so progress holds through busy periods and setbacks.

The outcome

People whose performance matches their ambition in a sustainable way, with a capacity for high-octane moments that holds under pressure.

Start with a conversation
The founders

Two specialists. Working together. For you.

Natasha Ullah, co-founder of The Reframe

Natasha Ullah

The Behavioural Voice — ANP

Tash works with clients to examine the fixed “views” and beliefs that are driving stress and blocking health outcomes. Through a combination of rigorous questioning and therapeutic practices such as NLP, she creates the environment where clients can drop the armour, say the true thing and make the best decision. This creates concrete shifts in how you think, decide, communicate and lead. One thing she is passionate about is how a body in balance will always support far better coaching results.

“Real shifts happen when your intellectual capacity is supported by your biological health.”

Tash's story

My life runs well. I have work I love, a family I adore, and a level of steadiness and energy I never thought would be possible.

But it wasn't always this way.

For most of my life, I operated below my potential. I was capable, driven and high-functioning on the surface, but underneath, I was constantly tired, unfocused and never quite at my best.

In my thirties, that imbalance caught up with me. Getting through a working day started to require enormous effort. I could perform, but at a cost. Every day I would push through, then collapse at home.

I saw countless doctors, tried different medications, invested heavily in mindset work, and spent thousands of pounds searching for a magic pill that would fix everything. I didn't find it.

At this point, coaching entered my life. I was able to use the powerful conversations I had in this space to stabilise, stop fighting myself, understand my limits and make better decisions about how to spend the energy I had. It didn't help me "release my potential" and become a billion-dollar businesswoman. It gave me something better: it enabled me to quietly hold myself together and just do life.

I then found the right specialist clinic to work with. For the first time, the picture made sense. My challenges weren't just psychological, they were biochemical and genetic.

From there, things began to change. It wasn't instant or linear. Healing came in phases, with progress and setbacks, and a lot of learning around how my beliefs, my diet, my sleep, the way I connected with people and the routines I created for myself directly affected my energy and my performance.

Throughout this, coaching remained the constant thread, helping me integrate what I was learning, stay objective during setbacks, and build consistency rather than swinging between extremes.

So today, my definition of success is more authentic and meaningful to me. It's about being able to live and perform at my best with what I have available to me.

My work now exists because of this journey. I help high-performing people who feel overloaded and exhausted get better at doing life, by combining coaching, nutrition and measurable data, including targeted biomedical testing, to really get to the heart of what is keeping them stuck and feeling like their performance doesn't match their ambition.

Lilly Barton, co-founder of The Reframe

Lilly Barton

The Biomedical Voice — BSc (Hons), Dip CNM, BANT, CNHC, ANP, Walsh

Lilly works with functional testing and biomedical nutrition to read what your body is actually communicating: cellular chemistry, methylation, mineral balance, gut microbiome, hormonal signalling. Her approach is evidence-backed and exact, but never pathologising. The point is to show you, precisely, what your system needs to rebuild its capacity, and to translate that into a protocol that survives contact with a demanding calendar.

“Your nervous system is not failing. It is operating logically under systemic strain, and the data removes the guesswork.”

Lilly's story

I used to think exhaustion was just the price of loving your work.

I spent years in fashion believing that pushing harder was the answer to everything. The industry was fast, creative and exciting, and I gave it everything. On the surface, I was keeping up: hitting deadlines, travelling, always switched on. Underneath, I was running on empty.

It took my health quietly unravelling to show me that pushing harder was not the answer.

I was not looking after myself. Meals were an afterthought, sleep was whatever was left over, and stress had become so normal that I stopped noticing it. I felt stuck, not just in my career but in myself, and my health was quietly paying the price. I was tired in a way that rest didn't fix, and I knew something had to change, even if I didn't yet know what.

Looking for answers, I started to learn how food, sleep, stress and the body's chemistry are all connected. The more I understood, the more my own experience began to make sense. It was never a lack of willpower. My body was under-supported, and it had been telling me so for a long time.

That curiosity became a new path. I left fashion and completed my degree in nutritional therapy, then went on to complete advanced training in the Walsh approach to biomedical nutrition. This work looks at each person's individual biochemistry, including methylation, nutrient balance and genetics, and at how it shapes energy, mood, focus and resilience.

Seeing measurable data change the way people understood themselves changed everything for me. Clients who had been told "everything looks normal" could finally see why they felt the way they did, and what to do about it.

Today, working as a nutritional therapist, I use targeted biomedical testing to find what's really going on beneath the surface, and I build personalised plans that fit around real, busy lives. Change doesn't happen overnight. It comes in steps, with patience and consistency, and often with a few setbacks along the way.

My work exists because of this journey. I help high-performing people who feel depleted and stuck understand their own biology, so they can stop pushing against their bodies and start working with them. Together with Tash's coaching, we help people close the gap between how they want to live and perform, and what their body currently has capacity for.

Families

Support for the whole family

The same approach extends to families. When someone in your family, whether a child, teenager, partner or parent, is struggling with focus, mood, energy or behaviour, we look at both layers: the patterns at home and the biology underneath. You leave with clear data, a practical plan, and support for the whole family as it is put into place.

Talk to us about your family
Events

Upcoming

NEUROSCAPE

AETHOS — 7 NOVEMBER
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In their words

What clients say

“Having spent the last 20+ years in the city, submerged in a toxic culture of long hours and late nights, my mind battered and bruised, unable to get a proper night’s sleep, you just assume that this is how it’s going to be. Tash and Lilly ripped up that playbook. They gave me a platform to discuss my mental and physical health, curated a tailored supplement plan with instant impact, and designed a coaching and nutrition programme which kept me committed and helped me visualise a level of happiness and a version of myself I did not think was possible.”

Alistair

“Working with Lilly and Tash felt genuinely personal from the start. Nothing was one-size-fits-all: they took the time to understand where I was and adapted everything around my life, which was exactly what I needed. They’re incredibly knowledgeable, but what really stood out was their warmth and how well they work together. The action points were small and manageable, so change never felt overwhelming, and having them on hand between sessions made me feel supported the whole way through. It feels less like a programme and more like a long-term investment in my health.”

Danielle

“What I found so potent about experiencing The Reframe was how powerfully I felt held and listened to – in a world where there is so much broadcasting & vying for attention, this approach felt fresh and delicious to experience! There is the tenderness of I got you with the commitment to now let’s do something about it.”

Romy

“Everybody needs this.”

Nuala

Start with a conversation

No pitch, no performance. A single conversation to hear what you are carrying, and to tell you honestly whether we are the right support for it. Three questions are all it takes to begin.

Natasha Ullah and Lilly Barton, founders of The Reframe