Natasha Ullah and Lilly Barton, founders of The Reframe SCROLL

We match your health & energy to your ambition, through investigating both behaviour & biology.

This distinction is the starting point of everything we do. The Reframe integrates executive coaching and functional nutrition for founders, CEOs and high-performing leaders, because the most powerful shifts in thinking, energy and output happen when behaviour and biology are supported together, not separated.

Start with a conversation How we work
Natasha Ullah and Lilly Barton, founders of The Reframe
Who it is for

Built for the people everyone else relies on

The Reframe works with founders, CEOs, executive teams and high-performing leaders who have outgrown the one-size-fits-all approach. You are not looking for someone to tell you to sleep more, you already know. What you do not have is a precise account of why your capacity keeps compressing despite doing most things right, and a structured, supported way to rebuild it.

The Reframe is for you if:

01

You perform at a high level and pay for it privately, in energy, sleep, patience, and presence.

02

You have tried the linear fixes, the supplement, the app, the guided meditation. Each addressed a symptom. None of these reached the root.

03

You carry the full weight of a company's decisions and your output has quietly become the business's ceiling.

04

You lead a team whose collective energy, clarity and communication patterns determine what the organisation can actually deliver.

If you recognise yourself here, then let’s have a conversation.

Start here

Most high performers are under-supported.

The standard model of health is linear: identify a symptom, prescribe a fix, send you back to the line. It treats your body as a machine with faulty parts, and your behaviour as a discipline problem. Neither is true — and for people operating under sustained load, that model fails quietly and repeatedly, because it was never designed for interconnected systems.

Your biology and your behaviour are one system, and more intertwined with identity than most people realise. A nutrient deficiency, for example, can impair cognitive function and increase anxiety, and left unexamined, that feeling calcifies into a belief: “I am an anxious person.” Cortisol shapes decision-making. The microbiome affects mood and clarity. So The Reframe doesn’t just stress-test the thinking. It investigates the root cause, and looks at whether this is a behavioural pattern to shift, or a biological signal that’s being misread.

We listen before we speak

In high-stakes leadership you are constantly expected to broadcast: to direct, decide, deliver and perform. We provide a space in which we not only listen to what you say, but to what your body is saying: a double-layered diagnostic with one goal, to support you.

Then, together, we close the loop.

What is heard becomes data, and data becomes a protocol you can act on this week. You should never leave a session feeling merely understood. You should leave it understood and equipped.

The Reframe Approach

Looking at your whole performance system

The Reframe gives you two consultants from day one, working with you and with each other to cross-reference what’s really keeping you stuck, and building sharper strategies by assessing your whole performance system:

Thinking→Stress response→Behaviour→Biochemistry→Performance
01

We do this by examining the patterns underneath your performance and mindset: the identity you built to succeed, the internal rules you have never questioned, the friction you have normalised as the cost of leadership, to develop a clearer view of your own operating system.

02

Then we complete a full medical assessment, followed by functional testing chosen in line with your symptoms, to get hard data on your blood chemistry, methylation and mineral status, gut microbiome, and hormonal and adrenal markers.

03

From here we can assess which parts of the performance cycle are most in need of support, and create a bespoke programme to target them directly through coaching and nutritional therapy, with a focus on changes you can sustain inside a full working life.

The founders

Two specialists. Working together. For you.

Natasha Ullah, co-founder of The Reframe

Natasha Ullah

The Behavioural Voice — ANP

Tash works with clients to examine the fixed “views” and beliefs that are driving stress and blocking health outcomes. Through a combination of rigorous questioning and therapeutic practices such as NLP, she creates the environment where clients can drop the armour, say the true thing and make the best decision. This creates concrete shifts in how you think, decide, communicate and lead. One thing she is passionate about is how a body in balance will always support far better coaching results.

“Real shifts happen when your intellectual capacity is supported by your biological health.”

Tash's story

My life runs well. I have work I love, a family I adore, and a level of steadiness and energy I never thought would be possible.

But it wasn't always this way.

For most of my life, I operated below my potential. I was capable, driven and high-functioning on the surface, but underneath, I was constantly tired, unfocused and never quite at my best.

In my thirties, that imbalance caught up with me. Getting through a working day started to require enormous effort. I could perform, but at a cost. Every day I would push through, then collapse at home.

I saw countless doctors, tried different medications, invested heavily in mindset work, and spent thousands of pounds searching for a magic pill that would fix everything. I didn't find it.

At this point, coaching entered my life. I was able to use the powerful conversations I had in this space to stabilise, stop fighting myself, understand my limits and make better decisions about how to spend the energy I had. It didn't help me "release my potential" and become a billion-dollar businesswoman. It gave me something better: it enabled me to quietly hold myself together and just do life.

I then found the right specialist clinic to work with. For the first time, the picture made sense. My challenges weren't just psychological, they were biochemical and genetic.

From there, things began to change. It wasn't instant or linear. Healing came in phases, with progress and setbacks, and a lot of learning around how my beliefs, my diet, my sleep, the way I connected with people and the routines I created for myself directly affected my energy and my performance.

Throughout this, coaching remained the constant thread, helping me integrate what I was learning, stay objective during setbacks, and build consistency rather than swinging between extremes.

So today, my definition of success is more authentic and meaningful to me. It's about being able to live and perform at my best with what I have available to me.

My work now exists because of this journey. I help high-performing people who feel overloaded and exhausted get better at doing life, by combining coaching, nutrition and measurable data, including targeted biomedical testing, to really get to the heart of what is keeping them stuck and feeling like their performance doesn't match their ambition.

Lilly Barton, co-founder of The Reframe

Lilly Barton

The Biomedical Voice — BSc (Hons), Dip CNM, BANT, CNHC, ANP, Walsh

Lilly works with functional testing and biomedical nutrition to read what your body is actually communicating: cellular chemistry, methylation, mineral balance, gut microbiome, hormonal signalling. Her approach is evidence-backed and exact, but never pathologising. The point is to show you, precisely, what your system needs to rebuild its capacity, and to translate that into a protocol that survives contact with a demanding calendar.

“Your nervous system is not failing. It is operating logically under systemic strain, and the data removes the guesswork.”

Lilly's story

I used to think exhaustion was just the price of loving your work.

I spent years in fashion believing that pushing harder was the answer to everything. The industry was fast, creative and exciting, and I gave it everything. On the surface, I was keeping up: hitting deadlines, travelling, always switched on. Underneath, I was running on empty.

It took my health quietly unravelling to show me that pushing harder was not the answer.

I was not looking after myself. Meals were an afterthought, sleep was whatever was left over, and stress had become so normal that I stopped noticing it. I felt stuck, not just in my career but in myself, and my health was quietly paying the price. I was tired in a way that rest didn't fix, and I knew something had to change, even if I didn't yet know what.

Looking for answers, I started to learn how food, sleep, stress and the body's chemistry are all connected. The more I understood, the more my own experience began to make sense. It was never a lack of willpower. My body was under-supported, and it had been telling me so for a long time.

That curiosity became a new path. I left fashion and completed my degree in nutritional therapy, then went on to complete advanced training in the Walsh approach to biomedical nutrition. This work looks at each person's individual biochemistry, including methylation, nutrient balance and genetics, and at how it shapes energy, mood, focus and resilience.

Seeing measurable data change the way people understood themselves changed everything for me. Clients who had been told "everything looks normal" could finally see why they felt the way they did, and what to do about it.

Today, working as a nutritional therapist, I use targeted biomedical testing to find what's really going on beneath the surface, and I build personalised plans that fit around real, busy lives. Change doesn't happen overnight. It comes in steps, with patience and consistency, and often with a few setbacks along the way.

My work exists because of this journey. I help high-performing people who feel depleted and stuck understand their own biology, so they can stop pushing against their bodies and start working with them. Together with Tash's coaching, we help people close the gap between how they want to live and perform, and what their body currently has capacity for.

What we offer

Clinical clarity

Root cause biological testing that replaces guesswork with exact data on what your body needs to rebuild its capacity. You will see your own numbers, understand what they mean, and know why each part of your protocol exists.

Targeted behavioural architecture

Concise, highly actionable coaching tailored to your real life, energy and leadership output. Not a generic framework, a structure built around how you actually work.

Unmanaged space

A completely non-judgemental, peer to peer space where you can drop the leadership armour and be heard without being managed. You are the ultimate authority over your life and your output. We will never forget that.

The result is not a feeling. It is expanded capacity you can point to: steadier energy, cleaner decisions, recovery that holds, and an output that no longer costs more than it should to maintain.

How an engagement begins

The Complete Reframe Approach

Seven stages, one integrated plan, built around your data, your patterns and your calendar.

01

Discovery session

A 60–90 minute 1:1 with Tash exploring your current challenges, thinking patterns and stress responses.

02

Functional health assessment

A meticulous intake with Lilly covering symptoms, energy, sleep, digestion and stress: a granular read on how your core systems are functioning day to day. Functional testing is then pinpointed and prioritised around your body and your symptoms.

03

Joint investigation

Where The Reframe is unique. Tash and Lilly combine their expertise to pinpoint where the thinking–behaviour–biochemistry cycle is breaking down, and which is driving which.

04

Diagnostic testing

Including, but not limited to:

Blood panels

Nutrient levels, inflammation, blood sugar regulation, thyroid and iron status

Walsh biochemistry

Methylation, copper and zinc balance, histamine and pyrroles: the markers behind energy, mood and focus

Methylation profile

How well the body produces and uses its key methyl donors (SAM, SAH, homocysteine)

Hormones

Dried urine, saliva and blood panels mapping stress hormones, sex hormones and daily cortisol rhythm

Nutrient status

Magnesium, B vitamins, zinc, vitamin D, omega-3 and more

Metabolomix

Oxidative stress, mitochondrial function, methylation, clearance pathways and nutrient needs

Gut health

Digestion, microbiome balance and inflammation

Lifecode Gx

Inherited tendencies across methylation, neurotransmitters, hormones and nutrient needs, addressed through personalised nutrition and lifestyle change

05

Your bespoke programme

One integrated plan: coaching that shifts the fixed views driving stress, alongside targeted nutrition and lifestyle interventions drawn from your results.

06

Ongoing delivery

Coaching and nutritional support run in parallel, adjusted as you evolve, with further testing where useful.

07

The outcome

Health and vitality that match your ambition: clearer thinking, a real sense of control over your diet and weight, and energy and emotional reserves you thought you had left behind in your twenties.

Start with a conversation
Events

Upcoming

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AETHOS — 7 NOVEMBER
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In their words

What clients say

“Having spent the last 20+ years in the city, submerged in a toxic culture of long hours and late nights, my mind battered and bruised, unable to get a proper night’s sleep, you just assume that this is how it’s going to be. Tash and Lilly ripped up that playbook. They gave me a platform to discuss my mental and physical health, curated a supplement routine with instant impact, and designed a coaching programme which kept me committed and helped me visualise a level of happiness and a version of myself I did not think was possible.”

Alistair

“Working with Lilly and Tash felt genuinely personal from the start. Nothing was one-size-fits-all: they took the time to understand where I was and adapted everything around my life, which was exactly what I needed. They’re incredibly knowledgeable, but what really stood out was their warmth and how well they work together. The action points were small and manageable, so change never felt overwhelming, and having them on hand between sessions made me feel supported the whole way through. It feels less like a programme and more like a long-term investment in my health.”

Danielle

“Everybody needs this.”

Romy

Start with a conversation

No pitch, no performance. A single conversation to hear what you are carrying, and to tell you honestly whether we are the right support for it. Three questions are all it takes to begin.

Natasha Ullah and Lilly Barton, founders of The Reframe